Privacy Policy
Last Updated: February 24, 2026
1. Introduction
Apex Coverage Group LLC ("we," "us," or "our") operates the website ApexCoverageGroup.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site or submit a request for an insurance quote.
2. Information We Collect
We collect the following categories of personal information when you submit a quote request:
- Identifiers: Full name, email address, phone number, zip code, date of birth
- Vehicle Information: Vehicle year, make, and model
- Insurance Status: Whether you currently have auto insurance
- Device/Usage Data: IP address, browser type, operating system, referring URLs, pages visited, and timestamps
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to analyze usage and improve our services
3. How We Use Your Information
We use your personal information to:
- Connect you with licensed insurance agents and carriers who can provide auto insurance quotes
- Contact you by phone (including autodialed and prerecorded calls), SMS/MMS, and email regarding your quote request
- Improve and optimize our website and services
- Comply with legal obligations
- Detect and prevent fraud
4. Sharing Your Information with Insurance Partners
Apex Coverage Group is a lead generation service. When you submit a quote request, your information may be shared with one or more of our licensed insurance partners, agents, and carriers so they can contact you and provide quotes. These partners may contact you via the methods you consented to, including phone calls, text messages, and email.
We may also share your information with:
- Service providers who assist with website hosting, analytics, and data processing
- Legal authorities when required by law, subpoena, or court order
- Business successors in the event of a merger, acquisition, or sale of assets
5. TCPA Consent & Telephone Communications
By submitting the quote form and checking the consent box, you provide your express written consent to be contacted by Apex Coverage Group and its insurance partners via autodialed calls, prerecorded/artificial voice messages, SMS/MMS, and email at the number(s) and address provided, even if your number is on a state or federal Do Not Call list. Consent is not a condition of purchasing any goods or services. Message and data rates may apply. Message frequency varies.
You may revoke consent at any time by:
- Replying STOP to any text message
- Emailing us at info@apexcoveragegroup.com
- Calling us at (307) 555-1234
6. SMS/Text Messaging Disclosures
If you opt in to receive SMS/text messages:
- You consent to receive recurring automated text messages related to your auto insurance quote request
- Message frequency varies based on your inquiry and the partners matched to your request
- Message and data rates may apply depending on your mobile carrier plan
- You can opt out at any time by replying STOP to any message
- For help, reply HELP or contact us at info@apexcoveragegroup.com
- Carriers are not liable for delayed or undelivered messages
- Your consent to receive text messages is not required as a condition of purchasing any product or service
7. Call Recording Disclosure
Calls may be recorded for quality assurance, training, and compliance purposes. By engaging in a telephone conversation with our representatives or automated systems, you consent to the recording of such calls. Recorded calls may be retained in accordance with applicable law and our internal data retention policies.
8. Outbound Calling Practices
We may contact consumers who have submitted quote requests or provided express written consent via outbound telephone calls, including calls using an automatic telephone dialing system (ATDS) or prerecorded/artificial voice messages. Outbound calls are placed in compliance with the Telephone Consumer Protection Act (TCPA), the Telemarketing Sales Rule (TSR), and applicable state telemarketing laws. We only place outbound calls between 8:00 AM and 9:00 PM in the recipient's local time zone.
9. Do Not Call
We honor the National Do Not Call Registry and maintain an Internal Do Not Call List. You may request to be added to our Do Not Call list at any time. For full details on our calling practices, exemptions, and how to submit a Do Not Call request, please see our Do Not Call Policy.
10. Third-Party Contact
Your information may be shared with licensed insurance agents and carriers who may contact you by phone, SMS, or email regarding your insurance quote request. These third-party partners are independent entities and may have their own privacy policies and calling practices. We encourage you to review the privacy policies of any insurance partner you interact with.
11. Cookies & Tracking
We use cookies and similar technologies to enhance your experience, analyze traffic, and serve relevant content. You can control cookies through your browser settings, but disabling them may affect site functionality.
12. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
13. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.
14. Your Rights — California Residents (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to Know: You may request the categories and specific pieces of personal information we have collected about you
- Right to Delete: You may request deletion of your personal information, subject to certain exceptions
- Right to Correct: You may request correction of inaccurate personal information
- Right to Opt Out of Sale/Sharing: You may opt out of the sale or sharing of your personal information. To opt out, email us at info@apexcoveragegroup.com with the subject "Do Not Sell My Information"
- Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights
To exercise these rights, contact us at info@apexcoveragegroup.com. We will respond within 45 days as required by law.
15. Your Rights — Other State Privacy Laws
Residents of Virginia, Colorado, Connecticut, Utah, and other states with consumer privacy laws may have similar rights to access, delete, correct, and opt out of the processing of personal data. Please contact us to exercise your rights under applicable state law.
16. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will promptly delete it.
17. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of the Site after changes constitutes acceptance of the updated policy.
19. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:
Apex Coverage Group LLC
30 N Gould St Ste R
Sheridan, WY 82801
Email: info@apexcoveragegroup.com
Phone: (307) 555-1234